Pooja Goel

• Professor at the Department of Commerce, Delhi School of Economics, University of Delhi from September 2023

• Associate Professor at the Department of Commerce, Delhi School of Economics, University of Delhi from August 2023

• Professor at Shaheed Bhagat Singh College, University of Delhi, from February 2019 to July 2023.

• Associate Professor at Shaheed Bhagat Singh College, University of Delhi, from February 2019 to February 2022.

• Assistant Professor at Shaheed Bhagat Singh College, University of Delhi, from August 2007 till January 2019.

• Assistant Professor at Daulat Ram College, University of Delhi, November 2006- December 2006

• Assistant Professor at Sri Aurobindo College(E), University of Delhi, August 1, 2006- August 30, 2006

• Assistant Professor at Arya Kanya Mahavidyalya, Shahabad Markanda, Kurukshetra University, February 2005- December 2005

• Worked as a Guest faculty, Department of Commerce, Kurukshetra University, October 2004- January 2005.

• Ph.D., Kurukshetra University, India (2009)  

• M.Com., Kurukshetra University, India (2004)  

• B.Com., Kurukshetra University, India (2001)  

Journals

• Goel, P., & Parayitam, S. (2026). Desire and Behavioral Intention in Sharing Accommodation: Hedonic and Economic Benefits as Mediators and Perceived Risk and Materialism as Moderators. Tourism and Hospitality, 7(1), 6. https://doi.org/10.3390/tourhosp7010006

• Kumar A., Goel, P. Tiwari, S. (2025). Impediment Ranking and solutions for enhancing electric vehicle uptake in urban logistics. Energy Economics. 147, https://doi.org/10.1016/j.eneco.2025.108604.

• Goel, P., Garg, A. (2025). Virtual Personalities,Real Bonds:Anthropomorphised Virtual Influencers’ Impact on Trust and Engagement. Journal of Consumer Marketing. https://doi.org/10.1108/JCM-05-2024-6915

• Singh R. K., Goel, P., Garg, A., Struweg, I.(2025). Exploring Participation Intentions in Metaverse-based retailing stores: Implications For Commute Reduction. Journal of Retailing & Consumer Services. https://doi.org/10.1016/j.jretconser.2024.104177

• Goel, P., Patti S., Garg, A., Sharma, A., (2025), The Unfinished Order: Examining Shopping Cart Abandonment in Food Delivery Apps. Journal of Foodservice Business Research. https://doi.org/10.1080/15378020.2024.2443698

• Goel, P., Kumar, A. (2024). Investigating how consumption values and place identity shape long-haul truck drivers' intention to visit roadside rest areas. Transportation Research Part A. 190. https://doi.org/10.1016/j.tra.2024.104265

• Goel, P., Vicent, C., Rana, N.P. Sharma, A., (2024). Bringing Veganism to the Wardrobe: Examining Consumers’ Intention to Buy Vegan Leather. International Studies of Management & Organization. https://doi.org/10.1080/00208825.2024.2374117 

• Vimal, K. E. K., Goel, P., Sharma, N., Mathiyazhagan, K., & Luthra, S. (2024). Where there is a will there is a way: A strategy analysis for electric vehicles sales in India. Transportation Research Part E: Logistics and Transportation Review, 185, 103506. https://doi.org/10.1016/j.tre.2024.103506 

• Goel, P., and Parayitam, S. (2024). Antecedents of behavioral intention and use of shared accommodation: Gender as a moderator. Tourism and hospitality management, 30(1), 105-118. https://doi.org/10.20867/thm.30.1.8 

• Aggarwal, B., Kapoor, D., Goel, P.(2024) E-service quality and customer satisfaction: A bibliometric retrospective and future research agenda. Environment and Social Psychology. 9(8). https://doi.org/10.59429/esp.v9i8.2618 

• Goel, P., Garg, A., Sharma, A., Rana, N.P. (2023). Impact of Sensory Perceptions on the Urge to Buy Impulsively. Journal of Computer Information Systems. Vol. 64(4) https://doi.org/10.1080/08874417.2023.2224748

• Dwivedi, Y.K., Sharma, A., Rana, N.P., Giannakis, M., Goel, P., Dutot, V. (2023). Evolution of artificial intelligence research in Technological Forecasting and Social Change: Research topics, trends, and future directions. Technological Forecasting and Social Change. 192, https://doi.org/10.1016/j.techfore.2023.122579.

• Sharma, N., Goel, P., Nunkoo, R., Sharma, A., & Rana, N. P. (2023). Food Wastage Avoidance Behavior: How Different are Generation Z Travelers? Journal of Sustainable Tourism. https://doi.org/10.1080/09669582.2023.2187741 

• Gupta, S, Goel P., Garg, A, Singh S., (2023). Examining Adoption Drivers Of Payments Bank Using Fuzzy AHP Approach. FIIB Business Review, https://doi.org/10.1177/23197145231167633 

• Goel, P., Kumar, A., Parayitam, S., Sharma, Luthra, S. (2023). Understanding Transport Users’ Preferences for Adopting Electric Vehicle Based Mobility for Sustainable City: A Moderated Moderated-Mediation Model. Journal of Transport Geography. 106 a. https://doi.org/10.1016/j.jtrangeo.2022.103520 

• Garg, A., Goel, P., Sharma, A., Rana, N.P. (2022). As you sow, so shall you reap: Assessing drivers of socially responsible investment attitude and intention. Technology Forecasting & Social Change.184, 122030. https://doi.org/10.1016/j.techfore.2022.122030 

• Goel P., Sharma, N, Saha, R. (2022). Consumption Behavior of Poor Consumers: A Bibliometric and Content Analysis. FIIB Business Review, Vol. 13(3), https://doi.org/10.1177%2F23197145221115794 

• Sharma, N., Lal, M., Goel, P., Sharma, A., & Rana, N. P. (2022). Being socially responsible: How green self-identity and locus of control impact green purchasing intentions? Journal of Cleaner Production, 131895. https://doi.org/10.1016/j.jclepro.2022.131895 

• Goel P., Mahadevan K., Punjani, K. (2022). Augmented and Virtual Reality in Apparel Industry: A Bibliometric Review & Future Research Agenda. Foresight. http://doi.org/10.1108/FS-10-2021-0202. 

• Goel P., Raj S., Garg, A, Singh S., Gupta, S., (2022). Peeping in the Minds of MOOCS’ Instructors: Using Fuzzy Approach to Understand the Motivational Factors. Online Information Review. http://doi.org/10.1108/OIR-04-2021-0205. 

• Goel P., Kaushik N., Sivathanu B., Pillai R., Vikas J. (2022). Consumer’s Adoption of Artificial Intelligence and Robotics in Hospitality and Tourism Sector: Literature Review and Future Research Agenda. Tourism Review. https://doi.org/10.1108/TR-03-2021-0138

• Goel, P., Parayitam, S., Sharma, A., Rana, N.P., Dwivedi, Y.K. (2022). A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping, Journal of Business Research, 142, 1-16. https://doi.org/10.1016/j.jbusres.2021.12.041

• Goel, P., Garg, A., Sharma, A., Rana, N.P. (2022). I won’t touch money because it is dirty: examining customer’s loyalty toward M-payment. International Journal Bank Marketing. 40(5), pp 992-1016. https://doi.org/10.1108/IJBM-06-2021-0272

• Pillai R., Yadav S., Sivathanu B., Kaushik N, Goel P., (2021). A pathway towards Smart HR 4.0 and HR Performance using Industry 4.0. Foresight. https://doi.org/10.1108/FS-06-2021-0128.

• Goel, P., Garg, A, Walia, N., Kaur, R., Jain M., Singh S. (2021). Contagious diseases and tourism: a systematic review based on bibliometric and content analysis methods. Quality & Quantity, https://doi.org/10.1007/s11135-021-01270-z

• Garg, A, Misra, P., Gupta, S., Goel, P., Saleem, M. (2021). Prioritizing motivators influencing intentions to visit spiritual destinations in India: an application of analytical hierarchical process (AHP) approach. Journal of Tourism Futures. https://doi.org/10.1108/JTF-09-2021-0214

• Garg, A, Sachdeva, M., Singh, S, Goel, P. (2021). Modeling Collaborative Consumption by Extending Self-Determination Theory: An Emerging Economy Perspective, Social Responsibility Journal, https://doi.org/10.1108/SRJ-12-2020-0512

• Sharma, N., Goel, P., Sharma, A. (2021). I can live without banks but not without banking: Role of trust on loyalty and evangelism. International Journal of Electronic Government Research. 17(3), doi.org/10.4018/IJEGR.2021070101.

• Goel, P., Sharma, N., Mathiyazhagan, K., Vimal, K.E.K. (2021). Government is trying but consumers are not buying: A barrier analysis for electric vehicle sales in India. Sustainable Production and Consumption. 28(1). 71-90. https://doi.org/10.1016/j.spc.2021.03.029

• Goel, P., Haldar, P. (2020) “Does India need Shared ride-hailing Now than Ever? Understanding Commuters’ Intention to Share Rides. Asian Journal of Business and Accounting, 13(2). https://doi.org/10.22452/ajba.vol13no2.10.

• Goel, P., Haldar, P. (2020). Shared ride-hailing service in India: an analysis of consumers’ intention to adopt. International Journal of Business and Emerging Markets”12(3). doi/abs/10.1504/IJBEM.2020.109598.

• Haldar, P, Goel, P. (2019). Willingness to use Car sharing apps: An Integrated TPB and TAM”. International Journal of Indian Culture and Business Management. 19(2), 129-146. doi/abs/10.1504/IJICBM.2019.101743.

• Paper titled “What Impinges the Choice of Cell Phone Connection” co-authored with Dr. Neelam Dhanda published in Indian Journal of Marketing ISSN: 09738703, issue 40(9), in 2010. 

• Garg Aashish, Sharma N,& Goel, P. (2023). Does Consumer Cosmopolitanism influence the Purchase Intention Towards Foreign Products? The Mediation of Materialism. Orrisa Journal of Commerce. Vol. 44(4), https://doi.org/10.54063/ojc.2023.v44i04.06 

• Rani, C., Kaur, R., & Goel, P. (2023) Work life balance and turnover intentions of nurses in private healthcare sector: the mediating role of organizational commitment. South Asian Journal of Management Vol. 30(3). 

• Rani, C., Kaur, R., & Goel, P. (2022). Factor Affecting Turnover Intention of Nurses Working in Health Care Sector A Systematic Review. Gurugram University Business Review (GUBR), 2(1). 

• Rani, C., Kaur, R., & Goel, P. (2022). Work-Life Balance of Nurses and Its Antecedents: A Systematic Literature Review. 43(2), https://doi.org/10.54063/ojc.2022.v43i02.11. 

• Kaushik, N., & Goel, P. (2022). Impact of Trust, Service Quality, Satisfaction on Loyalty: Mediating Role of Image for The Relationship between Satisfaction and Loyalty in The Indian Hotel Industry. 18(1), https://doi.org/10.48205/gbr.v18.7

• Paper titled “Motivational Factors behind Intention to use ICT in Higher Education: An Indian Perspective” has been published in Research Journal of Humanities and Social Sciences (RJHSS) with ISSN 09756795 in 2019.

• Paper titled “Service Quality Dimensions, Satisfaction, and Loyalty in e-retailing: An Empirical Study” published in 17(1) issue of Effulgence in 2019.

• Paper titled “Multigroup Moderation on Customer Service Satisfaction: Case of Online Retailing” published in Abhigyan, Vol. 36(4) January – March 2019 with ISSN: 0970-2385.

• Paper titled “An Examination of Antecedents and Outcomes of Online Retailing Customer Experience Quality: A Conceptual Model” in Prastuti ISSN: 2320-2262, issue 7(1) in 2018.

• Paper co-authored with Dr. Nisha Gupta titled “Investigation of Determinants and Outcomes of Customer Satisfaction for Online Retailing: A Delhi NCR Study” published in the issue 13(1), in Apeejay Journal of Management & Technology, ISSN 0974-3294 in 2018.

• Paper titled “The Moderating Role of Gender and the Choice of e-Retailer and the Mediating role of e-Customer Satisfaction in e-Loyalty Formation Process” published in the issue 29(2), in DIAS Technology Review with ISSN 0972-9658 in 2018.

• Paper titled “From e-quality to e-loyalty: SEM Approach” published in Anveshak ISSN: 2278-8913, issue 7(2), in 2018

• Paper titled “Application of E-S-QUAL: Assessment of Studies Across Globe” published in Amity Business Review ISSN: 0972-2343, issue 18(2), in 2017.

• Paper titled “Assessment of the Relationships among e-service Quality Dimensions, Customer Satisfaction, and Loyalty – Survey Evidence” published in Gyan Management with ISSN: 0974-7621, issue 11(2) in 2017.

• Paper titled “Online Banking Service Quality Scales: A Structured Literature Review” published in X (2) &XI (1) 2017 issue of HSB Research Review with ISSN: 0976-1179.

• Paper titled “e-SQ Scales: Review of Methodological Variances Across Studies” published in JIMS 8M, ISSN: 0973-9335, issue 22(3), in 2017.

• Paper titled “Green Marketing: A Step Towards Green India” published in SBPIM JOMAT, issue 5(2), ISSN: 2278-9316 in 2017

• Paper titled “e-Service Quality Dimensions and e-Loyalty: Does Gender and Choice of Aggregator have a Say?” published in Nirma University Journal of Business and Management Vol.9 (3&4) & 10(1-4), with ISSN 2249-5630 in June 2016.

• Paper titled “Measurement of E-satisfaction: Critical Review of the Instruments” published in JIMS 8M, ISSN: 0973-9335, issue 20(3), in 2015.

• Paper titled “Usage of Value-added services among Mobile phone users in India: An Analytical Study” co-authored with Dr. Neelam Dhanda published in International Journal of Marketing and Management Research, ISSN: 2229-6883, issue 2(5), in 2011.

• Paper titled “Selection and Switchover Behavior of Mobile Phone Users: An Empirical Study” co-authored with Dr. Neelam Dhanda in Global Journal of Business Management, ISSN: 0973-8533, issue 3(2) in 2009.

• Paper titled “An Empirical Study on Selection and Switchover Behavior of Landline Phone Users” co-authored with Dr. Neelam Dhanda in Journal of Business Studies, ISSN: 0975-0150, issue 1(1) in 2008.

Conferences

• Co- presented a paper titled “Consumer Bias: A Review and Research Agenda” in the ICSSR sponsored 11th Annual International Commerce Conference (AICC) on the theme “Transforming Business Models: AI, Management, and the Sustainability Imperative”, organized by the Faculty of Commerce and Business, University of Delhi and won the Best Paper Award in the Marketing and Consumer Behaviour track, in January 2026.

• Co- presented paper titled “Impact of e-banking website quality on bank loyalty and evangelism: A mediational study” at international e-Conference on “Transitioning from Digital Inclusion to Digital Empowerment” organized by Sharda University, Greater Noida, India and also won Best Paper Award in Marketing track.

• Paper titled “Intention to use shared ride-hailing service: an extended TAM approach” presented at Vivekananda Institute of Professional Studies, New Delhi on the theme Sustainability, Governance, & Responsibility in January 2020

• Paper presented at Multidisciplinary Academic Conference on Management, Marketing and Economics on “Understanding New Paradigm in Mobility: Perspective of Developing Economies” at Prague, Czech Republic in December 2019.

• Paper presented at XIV International Conference on Business Sustainability in 21st Century: managing People, Planet and Profit on “Critical Factors Responsible for Intention to Use Shared M-Taxi in India: An Empirical Study” at Jagannath International Management School, in February 2019.

• Paper presented at the International Conference on Business, Economics & Sustainable Development (ICBESD 2019) at TERI School of Advanced Studies, New Delhi on “Understanding the Behavioral Intention to Use Commercial Carsharing” in January 2019.

• Paper presented at the International Conference on Digitization, Innovation, and Disruption: Keys to Achieving Global Competitiveness held at GL Bajaj Institute of Management & Research, Greater Noida on “Intention to Book a Car Using Mobile App” in September 2018.

• Paper presented at the International Conference on Sustainable Management at IIM Kashipur on “App-based Ride Sharing Adoption Behavior of the Service Class Commuters: An Extended TAM Approach” in May 2018.

• Paper presented at XIII International Conference on Business 2025: Driving Growth through Strategic Innovation, Entrepreneurship and Digitization on “Role of Moderator and Mediator in the Formation of e-loyalty: An Empirical Investigation of Online Retailing Websites” at Jagannath International Management School, in February 2018.

• Paper co-authored with Dr. Nisha Gupta presented at 6th Annual International Commerce Conference on Digital Outreach and Future of Marketing Practices on “Moderating Role of Gender & Website on Customer Service Satisfaction: Survey Evidence” at Department of Commerce, University of Delhi in January 2018.

• Paper presented at International Conference on Research and Business Sustainability on “A Conceptual Model of Online Retailing Experience Quality: It’s Antecedents and Effects” at DoMS IIT Roorkee, Noida Campus, in December 2017.

• Paper co-authored with Dr. Nisha Gupta presented at International Conference on Digital Revolution in Business: Convergence and Integration on “Assessment of the Relationships among e-service Quality Dimensions, Customer Satisfaction, and Loyalty- Survey Evidence” at UBS, Panjab University, Chandigarh in September 2017.

• Paper presented at International Conference on Strategies in Volatile and Uncertain Environment for Emerging Markets' on “11 Years of E-S-QUAL Research: Literature Evidence” at DoMS IIT Delhi in July 2017.

• Paper presented at 7th International Conference on Management Practices and Research on “Mapping Methodological Issues in e-SQ Scales: Evidence from Literature” at Apeejay School of Management, Delhi in July 2017.

• Paper Co-authored with Dr. Neelam Dhanda presented at 9th International Conference on Emerging issues in Accounting and Finance, Infrastructure Development, Information Technology, Business and Management entitled “Mobile Telephone service in India: An Empirical study on role of customer base staff service”, at RDA, Jaipur in 2010

• Presented a paper titled “Marketing the Sun-powered Mobility Revilution: Consumer Insights into Solar EV charging at Home” at the 76th All India Commerce Conference of the Indian Commerce Association on "Emerging World Trade Order: Challenges and Opportunities” jointly hosted Garden City University, Banglore, Karnatka from December 19-21, 2025. 

• Presented a paper titled “From Value Creation to Brand Commitment: Role of CGI in advertisement” at the 75th All India Commerce Conference of the Indian Commerce Association on "Viksit Bharat @ 2047" & International Seminar jointly hosted by Govind Gul Tribal University, Banswara, Rajasthan and Pacific Academy of Higher Education and Research University, Udaipur, Rajasthan organized from October 18 to 20, 2024. 

• Presented a paper titled “What motivates tourists to visit South Asian wellness tourism destinations? An application of the Analytical Hierarchical Process (AHP) Approach One Earth, One Family, One Future” in 74th All India Commerce Conference of the Indian Commerce Associationntly hosted by Department of Commerce, Faculty of Commerce and Business, University of Delhi and O.P. Jindal Global University, Sonipat, Haryana. from December 13 to 15, 2023. 

• Paper presented at National Seminar on Quality Enhancement and Employability in Higher Education Institutions: A Holistic Approach on “Motivational Factors behind Intention to use ICT in Higher Education: An Indian Perspective” organized by Delhi Institute of Advanced Studies in March 2019. 

• Paper presented at 9th Conference on Global Information and Business Strategies on “Exploring Consumers’ Food Waste Avoidance Behavior: A Conceptual Model and Research Agenda” at Gitarattan International Business School, Guru Gobind Singh Indraprastha University, Delhi in December 2018. 

• Paper presented at 8th Conference on Global Information and Business Strategies on “What Makes Experience Quality in Tourism Industry? An Investigation of Dimensions” at Gitarattan International Business School, Guru Gobind Singh Indraprastha University, Delhi in December 2017.

• Paper presented in Punjabi University, Patiala on “E-Banking a Paradigm Shift” in 2005.

• Paper presented in M.D.S.D. Girls College, Ambala City (Haryana) on “Strategies Adopted by MNC’s for tapping Rural Market” in 2004

• Paper presented in Kurukshetra University, Kurukshetra on “Institutionalizing Ethics” in 2004

• Invited to session a chair in the 12th ICBM (International Conference on Business and Management), 2025, organized by the Department of Commerce, Shaheed Bhagat Singh College, University of Delhi in collaboration with the Department of Commerce, Delhi School of Economics, University of Delhi held on 18th and 19th February, 2025.

• Invited as a Keynote speaker at National Seminar “India @ 2047: Role of Higher Education in Transforming Society” organized by the Department of Commerce, Sri Chhotu Ram Government College for Women, Sampla, Haryana on 1st February, 2025.

• Chaired a technical session at the International Conference on Advances in Management Practices (ICAMP 2024) on 20th and 21st December, 2024, organized at the Jagan Institute of Management Studies, Delhi.

• Invited to session a chair at the International Conference on Sustainability & Digitalization (A Business, Economic & Societal Perspective) organized by the Department of Management, School of Management & Business Studies, Jamia Hamdard, New Delhi on 12th and 13th November, 2024.

• Served as Session Chair at the 6th International Conference 2023: Agile Business in the midst of Disruptions for Sustainability and Inclusivity, organized by the Pune Institute of Business Management, Pune on 25th & 26th August 2023.

• Invited as a Keynote speaker by MDU Rohtak, Center for Professional and Allied Studies, Gurugram, Haryana at Two weeks workshop on Research Methodology and Practice for teachers and research scholars in March 2023.

• Invited as a keynote speaker for a national conference on New NAAC Accreditation Process-Roadmap for Education Colleges organized by G.T.B. Khalsa Collge of Education, Dasuya, Panjab in February, 2023.

• Invited to chair a session at the 1st International Conference on Entrepreneurship and Sustainable Business Development” on November 2-3, 2022, organized byAmity University Campus, Noida.

• Chaired a technical session in an International Conference (multidisciplinary) on Sustainable Development: Innovations and Challenges organized by MDU-Centre for Professional & Allied Studies, Gurugram, Maharshi Dayanand University, Rohtak in June, 2022.

• Co-panelist in the track “Market Research and Opportunity Evaluation” at Two-day National Seminar on The rising era of entrepreneurship: discover an entrepreneur and skill enhancement, on 24th and 25th March, 2022 sponsored by UGC.

• Chaired a technical session in Virtual International Conference on Building Positive Organizations: Challenges and Opportunities for a sustainable Future organized by Christ Deemed to be University in November, 2020.

• Co-chaired a technical session in National Seminar on Fin Tech: Transforming the Financial Services Landscape in India” in March 2019 at Sri Guru Gobind Singh College, Panjab University, Chandigarh.

• Invited as a Resource Person in the Faculty Development Programme on “Advanced Quantitative and Qualitative Research Techniques”, conducted from 6th to 10th January 2026, organized by SGT Global Business School, SGT University, Gurugram and delivered a session on “Meta regression, Text analysis”.

• Delivered a lecture on Data Visualisation Using R as a resource person in Refresher Course on “Integrating ICT in Advanced Research Methodology for Transformative Teaching and Academic Excellence” organized by Malaviya Mission Teacher Training Centre (MMTTC), Ramanujan College, University of Delhi sponsored by University Grant Commission – Malaviya Mission Teacher Training Programme (UGC-MMTTP) from 18th November, 2025 to 01st December, 2025.

• Delivered a session on the topic “Data Visulaisation using R” in the Refresher Course on “Integrating ICT in Advanced Research Methodology for Transformative Teaching and Academic Excellence” organized by Malaviya Mission Teacher Training Centre (MMTTC), Ramanujan College, University of Delhi sponsored by University Grant Commission - Malaviya Mission Teacher Training Programme (UGC-MMTTP) on 28th November, 2025.

• Delivered a talk on the topic “Creative Thinking” in the 30 hour online program- Career Readiness Bootcamp (CRBC), organised by The Placement Cell of P.G.D.A.V. College, University of Delhi, in asssociation with IQAC, between 03 October, 2025- 12 October, 2025.

• Contributed as a resource person in the 15 Days Online Certificate Course in Machine Learning and Data Analysis with R, organized by the Department of Mathematics, P.G.D.A.V.(M) College, University of Delhi from September 15, 2025 to October 1, 2025.

• Invited as a resourse person in the Refresher Course in Business Studies by the UGC-Malaviya Mission Teacher Training Centre, Central University of Kerala, Kasaragod and delivered a lecture on the topic “Mastering the Art of Systematic Literature Review” on 29th August, 2025.

• Invited as a resource person in the Online Short Term Course on "Research Methodology and Undergraduate Research guidance in the NEP Context: Teaching Mentoring and Assessment Strategies" organized by Malaviya Mission Teacher Training Centre (MMTTC), Ramanujan College, University of Delhi, in collaboration with the College of Vocational Studies, University of Delhi. sponsored by University Grant Commission - Malaviya Mission Teacher Training Programme (UGC-MMTTP) from 11 July, 2025 - 17 July, 2025.

• Delivered sessions for the Online Refresher Programme on “Advanced Research Methodology - Idea Generation to Research Publication” held from 1st July to 14th July 2025, organized by the Somaiya Vidyavihar University.

• Delivered a lecture as a resourse person on "Research for Entrepreneur " in the UGC-sponsored Two -week refresher course in Entrepreneurship Development Commerce/ Management/ Tourism/ Economics/ Mass communication and Media technology organized by the UGC-Malaviya Mission Teacher for Training Centre in Collaboration with Kurukshetra University on July 01, 2025.

• Contributed as a resource person in the Two-Week Online Refresher Course organized by Daulat Ram College, University of Delhi in collaboration with Guru Angad Dev- Malaviya Mission Training Centre (GAD-MMTTC), SGTB Khalsa College, University of Delhi from 24th June, 2025 to 7th July, 2025.

• Invited as a resource person to the academic training programme organized under the Malaviya Mission Teachers Training Programme at Shri Ram College of Commerce, University of Delhi in March 2025.

• Delivered a session in the One Week Workshop on Mastering Methodology with SmartPLS organized by the Department of Business Administration, NIT Kurukshetra on 11th March, 2025.

• Invited to deliver a lecture on "Text Analysis & Plagiarism” in the l0-day Research Methodology Course sponsored by ICSSR and organised by the Centre for Dr. BR Ambedkar Studies, Kurukshetra on 6th March, 2025.

• Delivered a lecture on the topic “How to publish research papers in high impact factor and scopus indexed journals” in the 1st Online RC (Interdisciplinary) organised by MMTTC, SRCC under the aegis of the Malaviya Mission Teacher Training Programme of the Ministry of Education, Government of India on 31st January, 2025.

• Invited as a speaker in the Editor’s meet during the International Conference on Advance in Management Practices organized by Jagan Institute of Management Studies , Delhi on 20th and 21st December 2024.

• Delivered sessions on the topics ““How to write an impactful paper in reputed journal” and “How to develop a SLR paper” in the 2-Week Online Refresher Course in Entrepreneurship Development for Commerce/Management/Tourism/Economics/Mass Communication and Media Technology, organized by UGC-Malaviya Mission Teacher Training Centre, Kurukshetra University, on 25th November, 2024.

• Invited as a resource person in the two-day faculty development programme (FDP) on “Quantitative aAnalysis using SMART PLS” organized by Jagan Institute of Management Studies, Rohini on 3rd and 4th May, 2024.

• Delivered sessions on the Bibliometric Analysis in ICSSR sponsored Two Weeks Capacity Building Programme organized by the Maharishi Dayanand University, Rohtak on 7th September, 2023.

• Invited as a speaker for 3 days for delivering lectures on the topics: Questionnaire designing, Introduction to R and Bibliometric & SLR by Delhi Business School (VIPS), IP University in May 2023.

• Invited as a resource person by Ramanand Arya D.A.V. College in association with University of Mumbai in Seven Day National Workshop on ‘Research Methods and Techniques’ on the topic Introduction to Research in May 2023.

• Invited as a resource person by SGTB Khalsa College, University of Delhi in one-week faculty development programme on Business Data Analysis using R Software to deliver lecture on Statistical analysis in R in May 2023.

• Invited as a resource person by MDU Rohtak, Center for Professional and Allied Studies, Gurugram, Haryana for delivering a lecture on How to Publish in Impactful Journals in March 2023.

• Invited as a speaker by Chetana H.S. College of Commerce and Economics, Mumbai for delivering lectures on Basics of SPSS and How to write and publish research paper, thesis writing and abstract writing in March, 2023 at a One Week Online Capacity Building Programme on Research Methodology. 

• Invited as a resource person for the Faculty development program titled “Enhancing Research and Mentoring Skills in Academicians’ from 13th to 21st Feb 2023 on the topic Bibliometric Analysis on 15 & 16 Feb. 2023. 

• Invited as a resource person for one day workshop on Research & publication Ethics for PH.D. Scholars by Faculty of Commerce & Management, Chaudhary Ranbir Singh University, Jind Haryana on 7 Feb 2023.

• Delivered lectures on Scale Development & Validation in One week Workshop on Advanced Statistical Modelling for Enriching Skills 6-10 December, 2022 organized by Department of Commerce, University of Jammu.

• Invited as Resource person for taking sessions on Meta Analysis using Meta Essential and R, for a Professional Development Program on Statistics for Data Analytics organized by NIT Trichi in September 2022.

• Invited as Resource person for taking sessions on Bibliometrics Analysis organized by Mata Sundari College for women, University of Delhi on September 12, 2022

• Invited as Resource person for taking sessions on Bibliometrics Analysis organized by GNA University, Phagwara on September 11, 2022.

• Invited as Resource person for taking sessions on Structural Equation Modelling in a Five Days Faculty Development Program on Advanced Research Methods: A Qualitative and Quantitative Approach from July 25th to 29th, 2022 organized by Maharaja Agrasen Institute of Technology (MAITS), Department of Management (MBA).

• Invited as Resource person for taking sessions on Qualitative Methods: SLR & Meta Analysis for one-week Faculty Development Programme on “Qualitative Research Methods” from 18th July 2022 to 22nd July 2022 organized by Mangalmay Institute of Management & Technology, Greater Noida.

• Delivered sessions on Parametric and Non Parametric tests in a seven day National level workshop on “Research Methodology in Social Science (22-28 March)” at the Department of Management Studies, BPS Women University, Haryana on 25 March, 2022.

• Acted as a resource person for 2 days in a 3 day research workshop for undergraduate and postgraduate students on “Opening Doors to Research” organized by Department of Commerce, Moti Lal Nehru College, University of Delhi. • Contributed by delivering two lectures on R software for a MOOC developed by TLC, Ramanujan College in collaboration with Accounting and Finance Lab, Department of Commerce, Ramanujan College, University of Delhi at a 4 Week Executive Development Programme on Data Analysis and Research (Sharpening the Skills Through Ms-Excel and R Software) from February 14, 2022 to March 11, 2022.

• Delivered lecture on “Gender Sensitization & Women Empowerment” at Ministry of Ayush, New Delhi, 16th February, 2022.

• Acted as a resource person in the refresher programme on Challenges and opportunities in hybrid electrical vehicles on the topic Mission Electric Mobility: Role of various stakeholders, on 7th January, 2022 at Thiagarajar Polytechnic College, Salem, India.

• Delivered sessions on Systematic Literature Review, Bibliometric Analysis, and Text Analysis in an online training Programme on Research Methodology in Social Science Research organized by Indian Council of Social Science Research, NWC, Panjab University, Chandigarh on 19 March, 2022. • Delivered lecture on Systematic Literature Review at online Refresher Course in Economics, Commerce and Business Management (IMD) from 27th December 2021 – 8th January 2022 for University and College teachers.

• Acted as resource person in an one week (Online) Interdisciplinary Faculty Development Programme on “Basics of Quality Research” during 18th December–24th December, 2021 organized by Mahatma Hansraj Faculty Development Centre, Hansraj College in collaboration with Sri Venkateswara, University of Delhi, for the topic “Meta-Analysis and Sentiment Analysis” on 22th December, 2021.

• Delivered a talk on “Dynamics of Systematic Literature Review paper” at Ramanujan College, University of Delhi in December, 2021. • Delivered lecture on “How to write a paper on Bibliometric analysis?” on November 16, 2021 in the Online Workshop on SLR Meta-analysis and Bibliography Research organised by the Department of Biochemistry, Shivaji College, University of Delhi, under the aegis of DBT sponsored Star College Scheme, Govt. of India from November 12-16, 2021.

• Took lectures on Bibliometric Analysis and Text analytics using R at RDIAS Delhi in June 2021. • Delivered lecture on “How to Develop a Structured Literature Review Paper” in CUARS 2021: Workshop on Systematic Literature Review for Effective Research Publication at Chitkara University, Chandigarh in June 2021.

• Delivered three lectures at Kirorimal College, University of Delhi on “Marketing for Entrepreneurs” in April 2021.

• Took four sessions in an online training Programme on Research Methodology in Social Science Research organized by Indian Council of Social Science Research, NWC, Panjab University, Chandigarh

• Delivered lecture on Bibliometric Analysis at Department of Business Administration, National Institute of Technology, Kurukshetra in February 2021.

• Acted as Resource person for two sessions on “How to review the literature?” in a 2 Weeks workshop on Preparing Research Proposals Academic Writing from 11th to 24th February 2021, organized by School of Education, Guru Nanak Dev University, Amritsar under the agies of Pandit Madan Mohan Malviya National Mission on Teacher and Teaching Scheme, MoE, Govt. of India.

• Invited as a Guest speaker on the topic “How to publish in Scopus Indexed journals?” in a UGC -HRDC sponsored workshop on Academic Writing from 15th January 2021 to 21st January 2021, organized by BPS Women University, Khanpur Kalan, Sonipat.

• Took a session on Bibliometric Analysis at School of Business and Management, Christ University in November 2020.

• Took 8 sessions in one-week National FDP on Advanced Statistical Tools (a special focus on quality publication) organized by University School of Applied Management, Patiala in October 28-30, 2020.

• Delivered online session on Bibliometric analysis in three days FDP organized by Commerce Ahead in October 2020.

• Delivered Guest lecture on “Retail Stores and Operations Management” at Lloyd Business School, Greater Noida in October 2020.

• Took a session on “Prowess Mapping: A Know how Approach” during MBA (XVI Batch) Industry Oriented Induction Program Themed: “Skill Enhancement: Need of Corporates” conducted by Lloyd Institute Business School from 1st to 3rd September, 2020.

• Delivered online sessions in “Three Day FDP on Bibliometric Analysis” conducted by JS Institute of Commerce and Analytics from August 15 to August 17, 2020.

• Invited as a guest speaker during a “Talk on Gender Sensitization” organized by NSS unit, NCC and Women Development Cell, Ramanujan College, University of Delhi in March, 2020.

• Invited as resource person for delivering lecture on “Gender Equality” at Dyal Singh College, Karnal, Kurukshetra University in 2020.

• Delivered two sessions on Productivity Softwares and Text Mining in “Research Methodology in Social Sciences for the Research Scholars/ Faculty Members” held in February, 2020 at ICSSR Complex, P.U. Chandigarh.

• Delivered two sessions on CFA and SEM in “Research Methodology in Social Sciences for the Research Scholars/ Faculty Members” held from January 13-25, 2020 at ICSSR Complex, P.U. Chandigarh.

• Took a session on Parametric and Non-Parametric Tests Using SPSS in a seven-day workshop organized by Sri Aurobindo College (E), University of Delhi in collaboration with MHRD in November 2019.

• Delivered Lecture on “Infographics Using Canva” at 3-day workshop on Mobile Based Teaching Learning under the scheme of PMMMNMTT at Shri Lal Bahadur Shastri Sanskrit Vidyapeeth, New Delhi.

• Invited as resource person for delivering lecture on “How to Publish in High Impact Journals?” at seven days workshop on soft Skills and Creative Writing under the scheme of PMMMNMTT at M.D. University, Rohtak, Haryana in August 2019.

• Invited as resource person for delivering lecture on “Plagiarism and Copyrights” at seven days workshops on soft Skills and Creative Writing under the scheme of PMMMNMTT at M.D. University, Rohtak, Haryana in August 2019.

• Delivered Lecture on “Confirmatory Factor Analysis using AMOS” at Two Week Training Programme (March 11-23, 2019) on Research Methodology in Social Sciences for Research Scholars/ Faculty Members organized by ICSSR (NWRC), Panjab University, Chandigarh in 2019.

• Delivered Lecture on “Research Designs” at Two Week Training Programme (March 18-30, 2019) on Research Methodology in Social Sciences for Research Scholars/ Faculty Members organized by ICSSR (NWRC), Panjab University, Chandigarh in 2019.

• Delivered Lecture on “Data Cleaning” at Apeejay Management School, Dwarka, affiliated to IP University in 2019.

• Delivered Lecture through Webinar on “Marketing in Digital Era” at GND Khalsa College, Yamuna Nagar affiliated to Kurukshetra University in 2019.

• Delivered Lecture on “Digital Marketing” at D.A.V. Women College, Karnal, affiliated to Kurukshetra University in 2019.

• Delivered Lecture on “Social Media Marketing” at Dyal Singh College, Karnal, affiliated to Kurukshetra University in 2019.

• Delivered lecture through Webinar on “Omnichannel Retailing” at GND Khalsa College, Yamuna Nagar affiliated to Kurukshetra University in 2019.

• Delivered Lecture on “Social Media Marketing” in Orientation Programme at Academic Staff College, Jamia Millia Islamia in 2018.

• Delivered lecture at Mata Sundri Girls College, Nissing (Karnal), affiliated to Kurukshetra University on ‘Redefining 4 Ps in e-marketing Scenario’ in March 2018.