Madan Lal

Professor Madan Lal is a distinguished academician and accomplished scholar specializing in International Business and Marketing. His teaching and research interests span areas such as Managerial Economics, International Economics, International Trade, Research Methodology, and Marketing. Prior to joining as Professor in the Department of Commerce, Delhi School of Economics, University of Delhi, he served for over thirteen years at the Institute of Management Studies (IMS), Banaras Hindu University (BHU). Professor Lal holds a Doctor of Letters (D.Litt.) degree from the Institute of Management Studies, Banaras Hindu University. He completed his M.A. in Economics and MBA in International Business from Panjab University, Chandigarh. After qualifying the Junior Research Fellowship (JRF) in both Economics and Management, he earned his Ph.D. from Himachal Pradesh University Business School (HPUBS), H.P. University, Shimla. Dr. Lal has successfully completed seven major and minor research projects in the areas of marketing and international trade. He has authored and edited three books and published more than sixty research papers in reputed national and international journals. In addition, he has coordinated around fifteen Faculty Development Programs (FDPs), Quality Improvement Programs (QIPs), workshops, and conferences at national and international levels. He has delivered numerous lectures across academic institutions, including in-house corporate training and capacity-building programs, and has presented research papers at national and international conferences both in India and abroad. He has also contributed significantly to academic administration and institutional governance. He served as a member of the Academic Council of Banaras Hindu University and as Coordinator of the Industry–Institute Partnership Cell. At the University of Delhi, he has held several key administrative and governance roles. He served as Chairperson of the Governing Body of Dr. B. R. Ambedkar College and as Treasurer/Member of the Governing Bodies of Hansraj College, Shaheed Bhagat Singh College, Zakir Husain Delhi College, Institute of Home Economics, and Rajkumari Amrit Kaur College of Nursing. Professor Lal has published extensively in leading academic journals, including Economics Letters, Journal of Business Research, Journal of Cleaner Production, Qualitative Market Research: An International Journal, and Transnational Corporations Review, as well as other SCOPUS, Web of Science (WoS), SCI, and ABDC-indexed journals. His professional engagements include editorial responsibilities, membership on academic boards and committees, conference participation as Chair/Co-chair/Keynote Speaker, and student mentoring and advising. He has supervised twelve Ph.D. scholars and seven M.Phil. dissertations, and is currently mentoring eight doctoral candidates. Professor Lal is also a life member of several professional associations, including the Indian Commerce Association, Indian Accounting Association, Indian Economic Association, and the Rural Marketing Association of India. 

• D.Litt., Banaras Hindu University, Varanasi, India

• Ph.D. Himachal Pradesh University, Shimla, India

• MBA, Panjab University, Chandigarh, India

• MA (Economics) Panjab University, Chandigarh, India

• BA Himachal Pradesh University, Shimla, India

Journals

• Lal, M. and Arora, P. (March 2025). “A View on Research Landscape of Export Performance: A Bibliometric Analysis.” Economic Affairs, 70(1), 171–176. ISSN: 0424-2513 (Print), 0976- 4666 (Online). DOI: 10.46852/0424-2513.1.2025.22 

• Rai, V. K. and Lal, M. (May 2025). “International Trade and Exchange Rate during War: A Retrospective Review.” International Journal of Business Governance and Ethics, 1, 251– 274. DOI: 10.1504/IJBGE.2024.10061583. (Scopus indexed). 

• Rai, V. K., Bruna, M. G., Hunjra, A. I., Pandey, D. K., and Lal, M. (October 2024). “COVID19 Literature in Elsevier Finance Journal Ecosystem.” Economics Letters, 243, 111905. DOI: 10.1016/j.econlet.2024.111905. (Scopus / WoS indexed, IF 2.1). 

• Lal, M., Kumar, R., Kausar, A., and Kumar, R. (September 2024). “Social Entrepreneurship in Mental Health: A Study on Community-Run Systems in India with a Focus on the Mental Health Action Trust (MHAT).” South Eastern European Journal of Public Health, XXV(S1), 852–863. (Scopus discontinued). 

• Maurya, A. and Lal, M. (July 31, 2024). “Review of Trade Theories in Case of Services.” Pacific Business Review International, 17(1), 71–81. (Web of Science indexed). 

• Lal, M. and Kashyap, H. (June 2024). “Consumer Complaint Satisfaction and Customer Retention: A Study of Complaint Satisfaction in Electronic Industry.” Jindal Journal of Business Research, 13(1), 1–18. DOI: 10.1177/22786821231183745. (UGC-CARE). 

• Lal, M., Kashyap, H., and Makhija, S. (January 2024). “Measurement of Customer Satisfaction through HOLSAT Scale in Tourism Industry.” AIMS Journal of Management, 9(2), 420– 443. (UGC-CARE). 

• Anjali and Lal, M. (December 2024). “ISM-based Evaluation of Air Pollution Control Measures.” Journal of Oriental Institute, 73(4), 503–522. (UGC-CARE). 

• Anjali and Lal, M. (December 2024). “Historical Paradigm Shift in Transportation in India.” The Deccan Geographer, 62(9), 142–154. (UGC-CARE). 

• Lal, M. and Rai, V. K. (Accepted 2024). “Public Participation Behaviour in Air Pollution Control: A Retrospective Review.” International Journal of Business Innovation and Research. (Scopus indexed). 

• Lal, M. (December 2023). “Bibliometric Analysis of Public Participation Behaviour in Air Pollution Control.” IPE Journal of Management, 46(2), 54–65. (UGC-CARE). 

• Lal, M., Kumar, S., Pandey, D. K., Rai, V. K., and Lim, W. M. (November 2023). “Exchange Rate Volatility and International Trade.” Journal of Business Research, 167, 1–19. (Scopus / ABDC indexed, IF 11.3). 

• Kanojia, P. and Lal, M. (November 2023). “Moderation Effect of Demographic Factors in Adoption of Electronic Payments.” International Journal of Management Practice, 16(1), 18–37. (Scopus indexed). 

• Lal, M., Kumar, R., Kumar, R., and Kumar, R. (2023). “Social Entrepreneurship and the Capability Approach: An Empirical Study.” Academy of Marketing Studies Journal, 27(3), 1–20. 

• Lal, M., Kumar, R., and Sahai, R. R. (July–September 2023). “Unleashing India’s Potential: A Comparative Analysis of New Education Policy’s Entrepreneurial Vision in Education Reforms.” Social Action – A Quarterly Review of Social Trends, 73(3), 233–251. 

• Maurya, A. and Lal, M. (December 2022). “Macro-economic Determinants of Service Exports in India.” Shimla Management Journal, XIV(1), 113–130. 

• Lal, M., Kumar, R., Kumar, A., Saud, H. S., and Rai, V. K. (2022). “Corporate Social Responsibility, Accounting, and Auditing: A Retrospective Review.” International Journal of Accounting, Business and Finance, 1(2), 48–74. 

• Lal, M. and Kumar, R. (July–December 2022). “Qualitative Analysis of Factors Inspiring People to Pursue Social Entrepreneurship: An Indian Perspective.” IPE Journal of Management, 12(2), 20–48. (UGC-CARE). 

• Neha and Lal, M. (2022). “Growth and Instability in Foreign Direct Investment Inflows to India Since 1991.” PRAGATI: Journal of Indian Economy, 9(1), 98–124. (UGC-CARE). 

• Sharma, N., Lal, M., Goel, P., Sharma, A., and Rana, N. P. (July 2022). “Being Socially Responsible: How Green Self-Identity and Locus of Control Impact Green Purchasing Intentions?” Journal of Cleaner Production, 357. (Scopus indexed). 

• Lal, M. and Kumar, R. (2022). “Social Entrepreneurship in Agriculture: A Solution to Global Food Crises.” Social Action – A Quarterly Review of Social Trends, 72(2), 185–199. 

• Gautam, S. and Lal, M. (January 2021). “Entrepreneurship and Economic Growth: Evidence from G-20 Economies.” Journal of East-West Business, 27(2), 140–150. (Scopus indexed). 

• Maurya, A. and Lal, M. (2020). “Information and Communication Technology and Trade in Services in India.” Journal of Indian Management and Strategy, 25(3), 39–45. 

• Kashyap, H., Lal, M., and Makhija, S. (July 2020). “Consumers’ Intention to Hire Wedding Planners.” International Journal of Financial Services Management. (ABDC indexed). 

• Gautam, S. and Lal, M. (June 2020). “Analysing Competitiveness and Trade Performance: Evidence from Indian Textile Industry.” Transnational Corporations Review. (Scopus / ABDC indexed). 

• Sharma, N. and Lal, M. (June 2020). “Facades of Morality: The Role of Moral Disengagement in Green Buying Behaviour.” Qualitative Market Research – An International Journal. (Scopus / ABDC indexed). 

• Sharma, N. and Lal, M. (December 2020). “Being Spiritually Green: Investigating the Impact of Spiritually Motivated Environmentalism on Green Purchasing Intentions.” International Journal of Service Science, Management, Engineering and Technology. (Scopus indexed). 

• Chhikara, K. and Lal, M. (April 2020). “The Role of International Trade in Poverty Reduction: A Case of India.” Journal of Commerce and Accounting Research. (ABDC indexed). 

• Jatav, A. and Lal, M. (2020). “Opportunities and Challenges of Paid Search Marketing: A Case Study of Indian Firms.” BHU Management Review. 

• Maurya, A. and Lal, M. (2019). “Relationship among International Trade in Services, Economic Growth and Financial Development in India.” BHU Management Review. 

• Lal, M. and Maurya, A. (2019). “Growth and Instability in India’s Service Exports: A Policy Period Analysis.” Review of Professional Management. 

• Lal, M. and Saini, A. (2019). “Buying Behaviour of Digital Consumers in the Virtual Environment.” International Research Journal of Commerce, Arts and Science. 

• Jatav, A. and Lal, M. (2019). “Global Garment Value Chain and Sourcing of Garments Globally.” Journal of Social Work Education, Research and Action. 

• Kashyap, H., Lal, M., and Makhija, S. (2019). “Consumers’ Usage Intention Towards Mobile Healthcare Applications.” Ramanujan International Journal of Business and Research. (UGC-CARE). 

• Chhikara, K. and Lal, M. (2019). “Poverty Reduction in India: The Role of Foreign Direct Investment.” FOCUS: Journal of International Business. (UGC-CARE). 

• Lal, M., Kumar, S., and Shekhar (2018). “Understanding the Dynamics of Length of Stay of Tourists in India through Interpretive Structure Modelling.” Review of Professional Management. 

• Lal, M. and Kashyap, H. (2018). “Contributory Factors to Changing Consumer Complaint Behaviour.” International Journal of 360 Management Review. 

• Lal, M. and Gautam, S. (2017). “Growth and Diversification of Indian Textile Trade.” Asian Journal of Research in Business Economics and Management. 

• Lal, M. (2017). “Analytical Study of Competitiveness of Indian Textile Industry.” NUANCES: A Journal of Humanistic Enquiry. 

• Lal, M. and Komal (2016). “Assessment of Start-Up India Initiative of Government of India.” Journal of Commerce and Business Studies. 

• Lal, M. (2016). “Measuring Indian Export Competitiveness of Fruits and Vegetable Preparations.” Shimla Management Journal. 

• Lal, M. (2012). “An Empirical Study of Attitude Towards Food in India.” Journal of Applied Management and Investments. 

• Lal, M. (2011). “Consumer Characteristics Influencing Food Purchase Behaviour in India.” BHU Management Review.

•  Lal, M. (2011). “Fruit Processing Industry in Himachal Pradesh.” International Journal of Development Studies. 

• Lal, M. (2011). “Central Place Theory and Gravity Models in Consumer Spatial Behaviour.” Journal of Management & Public Policy. 

• Lal, M. (2010). “Consumer Market Segmentation in the Twenty-First Century.” International Journal of Development Studies. 

• Lal, M. (2010). “Suksham Laghu Madhyam Udyog: Aasann Mudde va Chunautiyan.” Tathya Bharti Arthic Masiki. 

• Lal, M. (2008). “Linking Customer Relationship to Corporate Renaissance.” Marketing Mastermind – ICFAI University Journal. 

• Lal, M. and Co-author (2008). “Retailing Opportunities and Challenges in India.” Anusilana. 

• Lal, M. (2007). “Glimpse of Organised Food Retailing in India.” The Manager. 

• Lal, M. (2007). “Career Opportunities in Actuarial Science.” Employment News. 

Conferences

• Presented a paper titled “Nexus between Indian Export and Other Macroeconomic Variables: An Empirical Study” in the International Conference on Transforming Business Models: AI, Management, and the Sustainability Imperative, organized by All India Commerce Conference (AICC), Faculty of Commerce & Business, University of Delhi, during 22–23 January 2026. 

• Presented a paper titled “Changing International Trade Environment in South Asia: Impact on International Business” in the International Conference on Changing International Trade Environment in South Asia: Impact on International Business, organized by the AIB Asia Chapter, IIFT Kolkata, during 4–5 January 2026. 

• Presented a paper titled “Factors Influencing Electric Vehicle Adoption for Sustainable Consumption Behaviour” in the 10th INDAM Conference, organized by INDAM, IIFT Kolkata, during 16–18 January 2025. 

• Presented a paper titled “Delhi's Foggy Horizon: A Thematic Exploration of Air Pollution Dynamics and Mitigation Strategies” in the 27th Annual Conference of the Indian Political Economy Association: Geopolitics, Energy, Finance and Democracy, organized by Indian Political Economy Association & IIT Bhubaneswar, during 27–28 January 2024. 

• Presented a paper titled “Comparative Analysis of Indian and Vietnamese Textile and Clothing Export Performance: Pre and Post MFA Period Analysis” in the 106th Annual Conference of the Indian Economic Association, organized by Indian Economic Association & School of Open Learning, University of Delhi, during 21–23 December 2023. 

• Presented a paper titled “Bibliometric Analysis of Public Participation Behaviour in Air Pollution Control” in a National Conference, organized by Indian Economic Association and Jain University, Bangalore, on 28 December 2022. 

• Presented a paper titled “International Trade and Exchange Rate During War: A Retrospective Review” in a National Conference, organized by ICSSR – Central University of Jharkhand, on 11 November 2022. 

• Presented a paper titled “Impact of Multi-fibre Arrangement Abolishment on Indian and Bangladesh Textile and Clothing Industry” in the ISDSI Global Conference on Leading Business in a Fluid World, organized by IIM Nagpur, during 27–30 December 2021. 

• Presented a paper titled “Being, Buying and Thinking Green: Role of Green Self-Identity and Locus of Control on Green Purchasing Intentions” in a National Conference, organized by Jaypee Business School, Noida, on 25 September 2020. 

• Presented a paper titled “A Study of Comparative Advantage, Exports and Economic Growth in BRICS Countries” in the 72nd All India Commerce Conference, organized at KIIT, Bhubaneswar, on 23 December 2019. 

• Presented a paper titled “Impact of Cultural Distance on India's Bilateral Trade” in the 72nd All India Commerce Conference, organized at KIIT, Bhubaneswar, on 23 December 2019. 

• Presented a paper titled “Export Performance and Competitiveness of Textile Industry: A Review of Literature” in the 69th All India Commerce Conference, organized at University of Lucknow, during 11–13 November 2019. 

• Presented a paper titled “Export Performance and Poverty Outcomes in Indian Context” in the International Conference of the AIB India Chapter, organized by ICFAI Foundation for Higher Education (IFHE), Hyderabad, during 22–24 April 2019. 

• Presented a paper titled “Disengaging the Morality: Role of Economic Locus of Control and Moral Disengagement on Green Buying Behaviour” in an International Conference, organized by Chandigarh University, on 25 February 2019. 

• Presented a paper titled “Role of Social Media in Consumer Complaints: A Comparative Study Between Government and Private School Teachers of Delhi-NCR” in the 6th National Conference on Business and Management, organized by Shaheed Bhagat Singh College, University of Delhi, during 24–25 February 2019. 

• Presented a paper titled “Growth and Instability in India’s Service Export: A Policy Period Analysis” in the Seminar on Strategic Business Imperatives: Fostering Growth and Innovation, organized by Sri Aurobindo College, University of Delhi, during 18–19 January 2019. 

• Presented a paper titled “The Impact of Multi Fiber Arrangement (MFA) Phase Out on India’s Textile and Clothing Exports to the US Market” in the 71st All India Commerce Conference, organized at Osmania University, Hyderabad, during 20–22 December 2018. 

• Presented a paper titled “A Study of Relationship Between Poverty and International Trade in India” in the AIB 2018 Annual Meeting on Global Business and Digital Economy, organized by Carlson School of Management, University of Minnesota & University of St. Thomas, Minneapolis, USA, during 25–28 June 2018. 

• Presented a paper titled “A Study of Factors Influencing Customer Complaint Behaviour” in the 6th Annual International Commerce Conference on Digital Outreach and Future of Marketing Practices, organized by the Department of Commerce, University of Delhi and the Academy of Indian Marketing, during 11–12 January 2018. 

• Presented a paper titled “Emotional Intelligence with Word of Mouth Communication Equals Enormous Success” in the 6th Annual International Commerce Conference on Digital Outreach and Future of Marketing Practices, organized by the Department of Commerce, University of Delhi and the Academy of Indian Marketing, during 11–12 January 2018. 

• Presented a paper titled “Role of Trust in Attitude and Intentions to Use Electronic Payments” in the 6th Annual International Commerce Conference on Digital Outreach and Future of Marketing Practices, organized by the Department of Commerce, University of Delhi and the Academy of Indian Marketing, during 11–12 January 2018. 

• Presented a paper titled “Relationship among International Trade in Services, Economic Growth and Financial Development in India” in the 70th All India Commerce Conference, organized by The IIS University, Jaipur, during 12–14 October 2017. 

• Presented a paper titled “Start-Up India – The Next Big Theme for Economic Growth” in the International Conference on Indian Economic Transformation through Revival of Manufacturing Sector and Start-up Ecosystem, organized by the Department of Commerce, University of Delhi, during 21–22 September 2017. 

• Presented a paper titled “Export Performance and Competitiveness of Textile Industry in India” in the 5th Annual International Commerce Conference on Start-up to Sustainability: Initiatives and Challenges, organized by the Department of Commerce, Delhi School of Economics, University of Delhi, during 4–5 November 2016. 

• Presented a paper titled “Export Performance and Competitiveness of Textile Industry: A Review of Literature” in the 69th All India Commerce Conference, organized by University of Lucknow, during 11–13 November 2016. 

• Presented a paper titled “Exploring the Relationship Between Spirituality and Environmental Orientation” in the 5th Annual International Commerce Conference on Start-up to Sustainability: Initiatives and Challenges, organized by the Department of Commerce, Delhi School of Economics, University of Delhi, during 4–5 November 2016. 

• Delivered a lecture on “Research and Development” as a Resource Person in the GURUDAKSHTA Faculty Induction Programme (FIP) organized by MMTTC, Teaching Learning Centre, Ramanujan College, during 17 February – 18 March 2026. 

• Delivered a lecture on “Research and Development” in the NEP Training Programme (FDP) organized by UGC–MMTTC–MSU, during 15–26 February 2026. 

• Delivered a Keynote Address on “Reviving Viksit Bharat @2047: Integrating Inclusive Growth with the Wisdom of Ancient India” at a National Conference organized by Government College, Chamba (Himachal Pradesh) during 3–4 November 2025. 

• Delivered a Keynote Address on “Viksit Bharat–2047” at a National Conference organized by Himachal Pradesh University, Dharamshala, during 23–24 April 2025. 

• Delivered a lecture on “Research and Development” in a Refresher Course organized by MMTTC, Shri Ram College of Commerce (SRCC), University of Delhi, on 19 December 2024. 

• Served as Resource Person on the title “Future of Sustainable Inclusive Growth” in the International Conference on Sustainable Inclusive Growth organized by Anusandhanam, Career Point University, Hamirpur (H.P.), on 02.12.2024. 

• Delivered an Invited Lecture on the topic “Research and Development” in an FDP organized by MMTTC–SRCC, on 19.10.2024. 

• Delivered an Invited Lecture on the topic “Future of Sustainable Inclusive Growth” in an FDP organized by MMTTC–Sagar, on 23.11.2023. 

• Served as Resource Person on the topic “Exploratory Factor Analysis” in an FDP organized by Ramanujan College, University of Delhi, on 04.05.2022. 

• Served as Resource Person on the topic “Measurement and Scaling” in an FDP organized by the University of Lucknow, on 05.03.2022. 

• Delivered an Invited Lecture on the topic “Measurement and Scaling” in an FDP organized by HRDC–Kurukshetra University, on 07.09.2021. 

• Delivered an Invited Lecture on the topic “Measurement and Scaling” in an FDP organized by HRDC–Himachal Pradesh University, on 13.08.2021. 

• Served as Resource Person on the topic “Paper Publication” in an FDP organized by the University of Lucknow, on 16.01.2021. 

• Served as Resource Person on the topic “Qualitative and Quantitative Analysis” in an FDP organized by the University of Lucknow, on 16.01.2021. 

• Served as Resource Person on the topic “Measurement and Scaling” in an FDP organized by Banaras Hindu University, on 20.09.2019. 

• Served as Resource Person on the topic “Primary and Secondary Data Collection: Tools and Techniques” in an FDP organized by Banaras Hindu University, on 20.09.2019. 

• Served as Resource Person on the topic “Measurement and Scaling” in an FDP organized by Kashi Institute of Technology, on 27.12.2019. 

• Delivered an Invited Lecture on the topic “The Quest for Meaning of Life” in a Seminar organized by Shyam Lal College, University of Delhi, on 05.02.2018. 

• Delivered an Invited Lecture on the topic “Introduction to Market Research” in a Seminar organized by Madan Mohan Malaviya University of Technology, Gorakhpur, on 05.10.2018. 

• Delivered an Invited Lecture on the topic “Measurement and Scaling” in a Seminar organized by Madan Mohan Malaviya University of Technology, Gorakhpur, on 06.10.2018. 

• Served as Resource Person on the topic “Emerging Issues in Commerce and Business Management” in a National Seminar organized by Hansraj College, University of Delhi, on 07.01.2017. 

• Served as Resource Person in the National Conference on “Global Information and Business Strategies” organized by Gita Rattan International Business School, Delhi, on 08.12.2017. 

• Served as Resource Person on the topic “Measurement and Scaling” in an FDP organized by ICSSR – Banaras Hindu University, on 12.09.2015. 

• Served as Resource Person on the topic “Reliability and Validity” in an FDP organized by Banaras Hindu University, on 22.05.2015. 

• Served as Resource Person on the topic “Factor Analysis” in an FDP organized by ICSSR – Banaras Hindu University, on 12.09.2015. 

Research Projects

• Ongoing a research project sponsored by institute of Eminence (IoE) University of Delhi on ‘Trade Performance and Competitiveness of Indian Exports’ (2025) 

• Completed a research project sponsored by institute of Eminence (IoE) University of Delhi on ‘Social Factors affecting Sustainable Consumption Behaviour’ (2024) 

• Completed a research project sponsored by institute of Eminence (IoE) University of Delhi on the impact of air pollution on consumer decision making. (2023) 

• Completer two research projects sponsored by institute of Eminence (IoE) University of Delhi in the year 2021 and 2022. 

• Completed a project sponsored by ICSSR on the title “An Analysis of Trade, Economic Growth and Poverty in India” (2018-2019) 

• Completed two major research project (MRP) Sponsored by University Grants Commission on the Title: ‘A study of relationship among attitudes, subjective norms, behavioural intentions and behaviour for food products in India’ (2009-2011). And “ A Study of Competitiveness and Export Performance of Indian Processed Fruits and Vegetables Industry”. (2013-2015) 

• Coordinator, Major research project, on Industry Institute Partnership Cell, sponsored by AICTE (2009-2015).

Administrative Responsibility and Member of Committees

• Co-ordinator PG Syllabus Committee as per NEP guidelines, in the Department of Commerce, University of Delhi. 

• Former Member, Governing body, Raj Kumari Amrit Kaur College of Nursing, University of Delhi 

• Former Treasurer, Governing body, Institute of Home Economics, University of Delhi 

• Former Treasurer /Member Governing body, Shahid Bhagat Singh College, University of Delhi 

• Former Chairperson governing body Dr. Bhim Rao Ambedkar College, University of Delhi. 

• Treasurer, Governing body, Zakir Hussain Delhi College, University of Delhi. 

• Former Member Academic Council of H.P. Technical University Hamirpur, Himachal Pradesh. 

• Former Member Governing body, Hansraj College, University of Delhi. 

• Former Convener examination, Department of Commerce, DSE, University of Delhi . 

• Former Coordinator MBA Admissions, Department of Commerce, DSE, University of Delhi, 

• Former Administrative Warden, Management Hostel, Banaras Hindu University (BHU), Varanasi 

• Former Member Academic council (AC) Banaras Hindu University, Varanasi. 

Events Organised 

• Course Director in ICSSR Sponsored workshop on Research Methodology in Social Sciences for Ph.D. Students organized in the faculty during 15-24 June 2015. 

• Secretary in International conference on Marketing Paradigms in Emerging Economies, organized at Faculty of Management Studies, BHU during 4-5 December, 2012. 

• Secretary in International Workshop on Post Economic Meltdown Era - Challenges and Strategies, organized at Faculty of Management Studies, BHU during 4-5 February, 2012. 

Association with Professional Bodies

• Life member, Indian Commerce Association 

• Life member, Indian Accounting Association 

• Life member, Indian Economic Association 

• Life member, Rural Marketing Association of India 

Board of Studies and other Academic Committees

• Member U.G. Board of studies, H.P. University Shimla. 

• Member U.G. Board of studies, Central University of Leh. 

• Member Executive MBA Program initiative, NIFTEM, Haryana. 

• Member U.G. Board of studies in Management Studies in Maharshi Dayanand University Rohtak 

• Member ‘School of Studies’, Central University of Jharkhand Ranchi (2019 onward) 

• Former Member, Board of Studies, Department of Applied Business Economics, Dayalbag Educational Institute, (Deemed to be University) Dayalbag, Agra. 

• Designed Ph.D. Course work, for Faculty of Management Studies, BHU. 

• Reviewed book on ‘Management Research Methodology’ for Pearson Education. 

• Reviewed chapters in books on, Export Management and International Business for oxford university press. 

• Reviewed chapters in book on Managerial Economics for Tata McGraw Hill publication Limited. 

• Reviewer for national and international journals.